Over the past few decades, we've made major strides in road safety. Seatbelt usage is at an all-time high. Drunk driving fatalities have dropped. And campaigns against distracted driving have helped raise awareness. But one issue remains stubbornly unchanged:speeding.
Despite all the progress in other areas, speeding continues to be a factor in roughlyone-third of all traffic deaths—a number that has barely budged in over 20 years. So why does this silent killer get so little attention?
Why Speeding Is So Dangerous
When drivers exceed the speed limit,everything becomes riskier—reaction times shrink, stopping distances grow, and crash severity increases dramatically. A higher speed turns minor accidents into major ones and makes fatalities far more likely, not just for the speeding driver but foreveryone around them: passengers, cyclists, pedestrians, and other drivers.
For every extra mile per hour, the odds of survival in a crashdrop sharply.
The Problem with Perception
Speeding doesn’t carry the same social stigma as drunk driving or texting behind the wheel. Many people view it as a harmless, even necessary, part of daily driving—especially when they're “just a little over the limit.” But that mindset ignores the very real consequences of traveling too fast.
National organizations likeNHTSA and theGHSA have started ramping up public awareness campaigns, calling for stronger enforcement and greater visibility around speeding’s impact—especially after a sharp increase in reckless driving during the COVID-19 pandemic.
Real Change Starts Locally
While national campaigns are important,local efforts are where the real difference is made. Cities, towns, and private communities have the ability to take immediate action to protect their roads with proven solutions.
AtWinstar Road Supply, we help communities createcomprehensive traffic safety strategies that work. Our systems are designed to slow drivers down, raise awareness, and ultimately save lives.
Tools That Make a Difference
Whether you’re managing a neighborhood, a school zone, or a busy thoroughfare, there are tools you can implement today to reduce speeding:
- ✅Radar Speed Signs – Alert and slow down speeding drivers with a visual reminder
- ✅Speed Cameras – Capture high-speed violations for evidence or warning letters
- ✅Modular Speed Enforcement Systems – Combine speed detection with video and cloud reporting
- ✅Rubber Speed Cushions – Physically slow traffic without blocking emergency access
Combined, these tools give your team the ability tochange driver behavior—not just monitor it.
The Bottom Line
Speeding is just as dangerous as other risky driving behaviors, and it’s time we treat it that way. A smart, layered approach to traffic safety doesn’t just reduce speeds—itprevents crashes, reduces injuries, and saves lives.
No matter the size of your community or your budget,Winstar Road Supply is ready to help you build a safer road environment—one sign, camera, or cushion at a time.
Ready to Slow Things Down?
Whether you’re just getting started or looking to expand your traffic safety program, our team is here to help. Let us guide you toward the right solution for your roads.